Proper Use

Proper Notice

Proper Attribution

Guidelines for use of particular trademarks (e.g., WATERFRONT REGISTRY®)

Introduction

Watermark,Inc. trademarks are the principal means by which we identify our companys, their products, and activities to the public and by which the public, in turn, has come to recognize the same. WATERMARK, Inc. success is due in part to the favorable recognition we have achieved through the recognition of our trademarks such as WATERFRONT REGISTRY®, 1-800-WATERFRONT® WATERFRONT.COM(sm), WATERVIEW.COM(sm), 1-800-WATERVIEW(sm) and Preferred Property Experts(sm).

You may cite our trademarks properly as outlined herein to refer accurately to our products and services. You may not, however, use our logos and design trademarks (as opposed to our trademarks that consist solely of words) without our prior written authorization. In addition, you may not use our trademarks:

In, as, or as part of your own trademarks to identify products or services that:

(1) are not ours.
(2) in a manner likely to cause confusion.
(3) in a manner that implies inaccurately that we sponsor or endorse, or are otherwise connected with, your own activities, products, and services.

Please follow these guidelines when using our trademarks.

Proper Notice

Please use the appropriate trademark notice (®, TM, or SM) with our trademarks. As used herein:

® indicates a trademark registered in the United States, which is either a trademark or a registered trademark in all other countries where it is used.

TM indicates a trademark that is presently unregistered.

SM indicates a service mark that is presently unregistered.

The appropriate notice for each of our trademarks is indicated on our trademark lists. If you are uncertain which notice to use with our trademarks, please contact us. Wherever possible, the trademark notice should appear in superscript in a size smaller than the mark itself and without parentheses. Where such formatting is not available, however, place the appropriate letters in parentheses next to the mark.

Proper Use

Our trademarks are adjectives (brand names) modifying nouns (the generic product type). Please follow these guidelines in using our trademarks:

Please do not use our trademarks as nouns or verbs.

Please do not pluralize our trademarks.

Please do not hyphenate our trademarks.

Please keep our trademarks distinct from other text, images, or material.

Please do not alter, edit, modify, or combine our trademarks. Please do not render our trademarks possessive through use of an apostrophe.

Please provide a proper trademark notice and attribution.

Proper Attribution

When you use our trademarks in any materials, please include a brief statement attributing ownership of these trademarks to us.

This attribution should identify each mark used, attribute it to its proper owner by name, and indicate whether the trademark is registered.

For example:

WATERFRONT REGISTRY® and 1-800-WATERFRONT® are registered trademarks, WATERFRONT.COM, WATERVIEW.COM, 1-800-WATERVIEW and Preferred Property Experts, are servicemarks of WATERMARK, Inc. Please note that the attribution need only identify our trademarks that you actually use in your material and thus may vary from the above example.

Only WATERMARK, Inc. legal counsel can grant authorization for trademark uses and related issues not in accord with these guidelines.